NBC has finally admitted defeat.
The Jay Leno Show has been steadily losing viewers over the scripted dramas they so boldly shunned less than a year ago. Local NBC affiliates are furious because they rely so heavily on the 10pm lead-in to their local news programming. Not only have they been pressuring the network, but Conan's Tonight Show has been consistently losing out to Letterman.
Speculation has been rampant that changes were eminent, but tonight NBC officially announced that Leno will have a new 1/2 hour program at 11:30pm.
This was a huge bombshell and basically a complete admission that their plans failed miserably. They will try to remedy the problem following the Winter Olympics, but I think it may already be too late for the struggling network. I didn't follow NBC latenight much, and I'm sure that I won't be interested now. NBC is currently renegotiating with Conan and Jimmy Fallon, it's not certain that they will agree to move back the half hour. (source)
You can read Adam's take on it here.
Will any of you miss the Jay Leno Show?
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