Have you seen the Microsoft ads with Bill Gates and Jerry Seinfeld? They are the software giants response to Apple's incredibly popular "i'm a mac, and i'm pc" ads. If you haven't seen the Gates/Seinfeld commercials yet you won't be seeing them at all [on tv, at least]. Officially, Microsoft is moving into "phase 2" of their newest advertising campaign which no longer involves Mr. Jerome Seinfeld. Un-Officially, the ads have backfired and most people (or at least most active bloggers) think that the ads only confirm how out of touch Microsoft and Bill Gates are. (source)
Personally, i liked the first one...
i though it was off-beat, dry, and showed them both to be a bit more of "regular guys".
Then they dropped this bomb...
i think this video stinks. it seems to support the idea that these super rich guys don't understand the real world around them.
the newest ads have bombarded tv lately (presumably to erase the memory of the previous campaign).
Better than the last one, but the Apple ads are still the best.
What's your take? Is Microsoft over-reacting or did they totally waste $300 million dollars ($10 million alone for Mr. Seinfeld)?
5 comments:
I think Microsoft could have done something great with Bill Gates and Jerry Seinfeld, but whoever actually wrote the ads should be fired.
And, I had never seen the new ad before, but I LOVE it. It's not necessarily trying to outdo the mac commercials, but it does make the point nicely.
It just would have been a little more effective if they had put these out, oh, say . . . a year ago. Now, it looks a little bit like desperation.
i'm just not sure why any of those people would want to admit on tv that they use pc's. yikes. i'm using one right now, but sometimes I like to close my eyes and make believe my mac is back!
Just starting using a mac and I have to say so far so good. One thing is for sure mac has the commercials down and microsoft needs to get it together. Bill Gates would have been just like the rest of us had he tried to make his billions on commercials!!!
Awful just awful -- but not quite as dreadful as the new Brooke Shields VW commercial. Now that's disgusting!
GHT
In that second video that chunky guy is wearing my shirt!! thats a total dis to my polo shirt!
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